Market share
SAP is the global market leader in enterprise resource planning software by revenue, and its dominance among the world’s largest companies is the single biggest reason SAP skills stay in demand. This page puts that market position in context.
Market share translates directly into jobs.
- SAP is consistently ranked the top ERP vendor by revenue and is especially entrenched in the largest global companies across…
- SAP’s main ERP competitor is Oracle, with Microsoft Dynamics strong in the mid-market and Workday leading in cloud HR/finance for…
- This page puts that market position in context.
- Watch out: Chasing hype over installed base, SAP’s footprint is what creates jobs.
A leader among large enterprises
SAP is consistently ranked the top ERP vendor by revenue and is especially entrenched in the largest global companies across manufacturing, retail, consumer goods, energy, automotive and the public sector. A very large share of the biggest firms by revenue run SAP for their financial and operational core.
The competitive landscape
SAP’s main ERP competitor is Oracle, with Microsoft Dynamics strong in the mid-market and Workday leading in cloud HR/finance for many organisations. SAP differentiates on depth, integration and industry coverage at the high end of the market.
Common pitfalls
- Chasing hype over installed base, SAP’s footprint is what creates jobs.
- Assuming market share never shifts, cloud competition is real.
- Ignoring geography, SAP is especially strong in Europe and large global enterprises.