Market share
Quick answer
Market share translates directly into jobs.
Key takeaways
- SAP is consistently ranked the top ERP vendor by revenue and is especially entrenched in the largest global companies across…
- SAP’s main ERP competitor is Oracle, with Microsoft Dynamics strong in the mid-market and Workday leading in cloud HR/finance for…
- This page puts that market position in context.
- Watch out: Chasing hype over installed base, SAP’s footprint is what creates jobs.
A leader among large enterprises
SAP is consistently ranked the top ERP vendor by revenue and is especially entrenched in the largest global companies across manufacturing, retail, consumer goods, energy, automotive and the public sector. A very large share of the biggest firms by revenue run SAP for their financial and operational core.
Why market share matters to you
Market share translates directly into jobs. Because SAP runs mission-critical operations at so many organisations, there is continuous demand to implement, migrate (ECC to S/4HANA), extend and operate these systems. That demand is durable and global.
The competitive landscape
SAP’s main ERP competitor is Oracle, with Microsoft Dynamics strong in the mid-market and Workday leading in cloud HR/finance for many organisations. SAP differentiates on depth, integration and industry coverage at the high end of the market.
Common pitfalls
- Chasing hype over installed base, SAP’s footprint is what creates jobs.
- Assuming market share never shifts, cloud competition is real.
- Ignoring geography, SAP is especially strong in Europe and large global enterprises.
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Check your understanding
Which statement is true of Market share?
- A. SAP exposes its data and logic through several API technologies, from the modern OData/REST interfaces used…
- B. A very large share of the biggest firms by revenue run SAP for their financial and operational core.
- C. An instance is a unit of an SAP system, a set of work processes and shared memory running on an application…
Show answer
B. A very large share of the biggest firms by revenue run SAP for their financial and operational core.
Covered in the “A leader among large enterprises” section of this lesson.
Which of these also applies to Market share?
- A. Guessing instead of using the reference tools.
- B. Because SAP runs mission-critical operations at so many organisations, there is continuous demand to…
- C. Following steps without understanding the concept.
Show answer
B. Because SAP runs mission-critical operations at so many organisations, there is continuous demand to…
Covered in the “Why market share matters to you” section of this lesson.
Which part of the Learn SAP curriculum covers Market share?
- A. Getting started
- B. SAP reference
- C. SAP SD
Show answer
A. Getting started
This lesson sits in the Getting started section of the Learn SAP course.